Business Valuation
What your business is actually worth today — and what it would take to change that number before you need to.
◆ The Situation
You have been building this business for years. At some point — not necessarily now, but at some point — you will want to know what it is worth. Maybe a transaction is on the horizon. Maybe a partner wants to buy in or out. Maybe you are thinking about an exit in five years and want to understand what you're building toward.
Most business owners reach valuation late — when a transaction is imminent, when they need a number for a specific purpose, when someone else has already assigned a value and they need to assess it. By then, the structural decisions that would have maximized the number are already behind them.
◆ The Complication
Business valuations in the professional services context are typically conducted for a specific compliance purpose — an estate, a shareholder dispute, a financial statement. They are backward-looking by design, produced at a point in time rather than as a planning tool.
What most owner-operators actually need is not a formal valuation report. It is a clear-eyed assessment of what a buyer would pay, what the business needs to look like to command a premium multiple, and what levers are available to move that number before the transaction happens.
◆ What We Do
We assess your business the way a sophisticated buyer would — applying the valuation methods relevant to your industry (earnings-based, revenue-based, asset-based, or a blend) against your actual financial performance, normalized for owner compensation and one-time items. We give you a clear, honest estimate of where your business sits today and the realistic transaction range.
More importantly, we identify the specific factors suppressing the multiple — customer concentration, owner dependency, inconsistent margins, undocumented processes, weak financial systems — and build a practical plan for addressing them before the transaction happens.
The goal is not just to know the number. It is to change it.
◆ What it looks like in practice
A business owner planning to sell in three years receives a valuation assessment showing her business at a 2.8x EBITDA multiple — below the 3.5x to 4.2x range comparable businesses in her sector have transacted at. The gap traces to one customer representing 38% of revenue and financial statements never prepared on an accrual basis. Two years of deliberate work moves the assessed multiple to 3.9x. On the same EBITDA, that's a $420,000 difference in transaction value.
Every engagement starts with a diagnostic — a structured read of the business before any advice is given.
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