Synthetic Focus Groups

You are about to change your pricing, launch a new product, or run a campaign with a message you have not tested outside of your own office. You have a strong feeling about whether it will land. That feeling is based on your experience, your intuition, and the opinions of people who work in your business. None of those are the same as your customers' opinions — and by the time you find out what your customers actually think, you have already spent the money.

Consumer packaged goods brands and advertising agencies have run focus groups before major customer-facing decisions for decades — because the cost of a wrong assumption at scale is enormous. The time and budget required to run real consumer research have made it inaccessible for most businesses below a certain size. The gap between "I think this will land" and "I know this will land" has historically been expensive to close.

We generate detailed AI personas representing your specific target customer segments — built from demographic, behavioural, and psychographic inputs relevant to your actual market — and run your pricing concept, messaging approach, or product idea against them before you invest in execution.

This is not a replacement for real customer feedback. It is a pre-filter: a way to catch obvious failures, surface likely objections, and identify the gaps in your concept before you pay for the research, the creative, or the campaign. Days, not months. A fraction of the cost. Available as a standalone engagement or as an input to Strategy & Design work.