◆ Know Your Market
Satellite Imagery
What is happening on the ground at a specific location — before you commit to it.
◆ The Situation
You are evaluating a site, a supplier's facility, or a real estate decision. You want to understand what is actually happening at that location — whether construction is progressing, how a neighbourhood is developing, what surrounding infrastructure looks like. Satellite imagery gives you the same view from anywhere, with the added ability to see change over time — not just what a location looks like today, but what it has looked like over the past 24 months.
◆ The Complication
Hedge funds, institutional real estate investors, and government agencies have used commercial satellite imagery analytics to make physical-world assessments for years. Planet Labs now offers high-resolution commercial imagery at a price point accessible to individual businesses. What has been inaccessible is not the imagery — it is the analytical layer that turns imagery into a business-relevant answer.
◆ What We Do
We source and analyse satellite imagery for specific locations relevant to a real decision you are making. Track construction progress on a competitor's new facility. Measure neighbourhood development pace before committing to a lease. Assess agricultural or industrial site conditions before a supply chain decision.
Understand what has been built, demolished, or changed in a trade area over the past two years. The same analysis that institutional investors run before deploying capital — applied to a specific question your business needs answered.
◆ What it looks like in practice
A commercial landlord evaluating a property acquisition in a secondary Ontario market runs satellite imagery analysis on the surrounding 2km over 24 months. The imagery shows consistent permit-to-construction conversion in adjacent parcels — institutional development interest the broker's summary had not mentioned. The data supports a higher offer. The market was not as secondary as the listing price implied.
The intelligence is available. The question is whether anyone is pointing it at your problem.
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